Supply Chain Advisory Services
A supply chain consulting firm needed to look credible to Fortune 500 procurement teams — fast.
Supply Chain Advisory Services is a B2B consulting firm helping enterprise clients optimize their supply chain operations. Their principals had deep industry expertise and established relationships — but no brand identity and no digital presence to match the clients they were targeting.
Enterprise procurement consultants are evaluated on credibility before a single conversation. When a principal shows up to a meeting with a Fortune 500 procurement team, their digital footprint is already being reviewed. A missing or amateurish website is disqualifying before the conversation begins.
- Build a professional brand identity from scratch
- Create a website that positioned SCAS as a credible enterprise consulting partner
- Develop a content architecture that communicated specific expertise, not generic consulting
- Deliver print-ready business card designs
- Launch everything within three weeks to meet an upcoming client meeting
How we built it.
Brand identity was built first — a professional wordmark, color system, and typography that communicated stability and expertise without looking corporate-generic. The brief was: if this brand showed up in a deck alongside McKinsey and Accenture, would it hold up? The answer had to be yes.
The website was designed and built in parallel with the identity work. Service pages were structured to communicate specific capabilities and engagement models — not a generic "we help with supply chain" statement. The copy was written at the level of an RFP response, not a brochure.
Business card design used the full identity system and was delivered print-ready within the three-week window.
What changed.
The principals showed up to their first major client meeting with a complete brand presence. The website has since been referenced by prospects in early conversations — confirming that the digital credibility gap has been closed. The brand has continued to evolve as the firm grows.
"This was a fun project because the timeline pressure clarified every decision. There was no time for scope creep or unnecessary iterations — we had to get the brand right in the first round, build the website around it, and ship. The constraint made the work better. And the logo I'm particularly proud of — clean, authoritative, and recognizable at any size."
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